Credits: eiderfriends
Showing posts with label Eider. Show all posts
Showing posts with label Eider. Show all posts
Tuesday, November 6, 2012
Sunday, October 28, 2012
Wednesday, October 17, 2012
Lee Min Ho is planning another "Line Collaboration" with Eider, prosperous sales in the second half of the year
The Outdoor Brand Eider (www.eider.co.kr) in the second half of the year after doing a collaboration with their model Lee Min Ho in the first half of this year, is getting a hot response.
Eider's Collaboration with Lee Min Ho is on the direct planning, designing and Lee Min Ho participate actively, even helping to develop the brand when the core idea was first presented to him. Lee Min Ho's ideas and comment in details was reflected, as well as his climbing style that introduce outdoor life such as camping, travelling, but also everyday life with casual clothes and style, rather than usual or typical mountain clothes.
The examples of Lee Min Ho's "Collaboration Line" on the first half of the year is Outdoor Windproof, Waterproof but Breathable clothes, such a functional strength with the practical design and trendy that captures young teenagers' hearts. It receives such a good response from youngsters, added from the sales from each stores and Eider's Online Store when it was launched that climbs to the top, good results were obtained. For woman's Line Clothing that came out in the second half of the year produced 7 products also such as Jackets, T-Shirts, Pants, Thanks to the Men's Line Clothing.
Meanwhile, the profit from the sales of Lee Min Ho's Line Products Collaboration will be given to the charity to those whose in need.
Eider's Marketing Team Leader Shin Seon Cheol said "Nowadays, outdoor clothes models are not participating in Pictorial or TV Commercial Films shooting, but also participating in giving ideas directly to the products, making the brand and the image more outgoing when they play that role actively.." and also "With Lee Min Ho as Eider Model in his 20s Collaborating, he had his own sense in fashion, and he will be a good representative for young costumers. The young and sensual outdoor style that Lee Min Ho has will receive a good response from his fans, as well as our costumers.."
Eider's Collaboration with Lee Min Ho is on the direct planning, designing and Lee Min Ho participate actively, even helping to develop the brand when the core idea was first presented to him. Lee Min Ho's ideas and comment in details was reflected, as well as his climbing style that introduce outdoor life such as camping, travelling, but also everyday life with casual clothes and style, rather than usual or typical mountain clothes.
The examples of Lee Min Ho's "Collaboration Line" on the first half of the year is Outdoor Windproof, Waterproof but Breathable clothes, such a functional strength with the practical design and trendy that captures young teenagers' hearts. It receives such a good response from youngsters, added from the sales from each stores and Eider's Online Store when it was launched that climbs to the top, good results were obtained. For woman's Line Clothing that came out in the second half of the year produced 7 products also such as Jackets, T-Shirts, Pants, Thanks to the Men's Line Clothing.
Meanwhile, the profit from the sales of Lee Min Ho's Line Products Collaboration will be given to the charity to those whose in need.
Eider's Marketing Team Leader Shin Seon Cheol said "Nowadays, outdoor clothes models are not participating in Pictorial or TV Commercial Films shooting, but also participating in giving ideas directly to the products, making the brand and the image more outgoing when they play that role actively.." and also "With Lee Min Ho as Eider Model in his 20s Collaborating, he had his own sense in fashion, and he will be a good representative for young costumers. The young and sensual outdoor style that Lee Min Ho has will receive a good response from his fans, as well as our costumers.."
Source: TopStarNews
English Translation: Monika
Monday, October 8, 2012
Tuesday, September 11, 2012
Lee Min Ho and SNSD’s Yoona Rough Things Outdoors in New Eider CF
CJ E&M enewsWorld Stewart Ho
After giving us a first hand look at their new ads through promotional pictures, we’ve now been given another look of Lee Min Ho and SNSD’s Yoona together through a new television CF.
Filmed under the concept of ‘progressive outdoors’, the duo are seen braving all sorts of weather conditions and terrain as they run, jump, climb and more out in the beautiful New Zealand woods – all while clad in Eider’s apparel of course.
Marking the third time the two have worked together for the brand, the two were said to show great chemistry together and the commercial is winning raves from fans as well.
The new TV spots will begin airing in Korea beginning on September 15. Watch the commercial below!
After giving us a first hand look at their new ads through promotional pictures, we’ve now been given another look of Lee Min Ho and SNSD’s Yoona together through a new television CF.
Filmed under the concept of ‘progressive outdoors’, the duo are seen braving all sorts of weather conditions and terrain as they run, jump, climb and more out in the beautiful New Zealand woods – all while clad in Eider’s apparel of course.
Marking the third time the two have worked together for the brand, the two were said to show great chemistry together and the commercial is winning raves from fans as well.
The new TV spots will begin airing in Korea beginning on September 15. Watch the commercial below!
Source: enewsworld, Monika
Thursday, September 6, 2012
Tuesday, September 4, 2012
Eider releases CF featuring Girls’ Generation’s YoonA and Lee Min Ho
The outdoor clothing brand saw a tremendous spike in sales after the two stars became its endorsement models in 2011, and now, YoonA and Lee Min Ho have returned for the fall/winter 2012 line.
The CF was shot in New Zealand over a period of 4 days and 3 nights.
Source: allkpop
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Outdoors brand Eider releases behind-the-scenes footage of YoonA and Lee Min Ho
Outdoors brand Eider recently released a CF featuring Girls’ Generation‘sYoonA and handsome actor Lee Min Ho. Now, a pair of behind-the-scenes clips have also been released!
Despite filming in the cold weather and the pouring rain, the two models did not lose their positive spirit and managed to create yet another amazing CF for the 2012 F/W season.
The two who have been endorsing the brand together since last year appeared to be much closer, and maintained healthy smiles throughout the additional photo shoot that went on into the early hours of the next morning.
Take a sneak peek at both YoonA and Lee Min Ho behind-the-scenes of their ‘Eider’ shoot below!
Lee Min Ho & YoonA – Eider Fall/Winter 2012 CF
CF
CF making film
Photoshoot BTS
FW2012 Down Jacket
FW2012 Collection
Credits: Eider
Thursday, August 30, 2012
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