Eider's Collaboration with Lee Min Ho is on the direct planning, designing and Lee Min Ho participate actively, even helping to develop the brand when the core idea was first presented to him. Lee Min Ho's ideas and comment in details was reflected, as well as his climbing style that introduce outdoor life such as camping, travelling, but also everyday life with casual clothes and style, rather than usual or typical mountain clothes.
The examples of Lee Min Ho's "Collaboration Line" on the first half of the year is Outdoor Windproof, Waterproof but Breathable clothes, such a functional strength with the practical design and trendy that captures young teenagers' hearts. It receives such a good response from youngsters, added from the sales from each stores and Eider's Online Store when it was launched that climbs to the top, good results were obtained. For woman's Line Clothing that came out in the second half of the year produced 7 products also such as Jackets, T-Shirts, Pants, Thanks to the Men's Line Clothing.
Meanwhile, the profit from the sales of Lee Min Ho's Line Products Collaboration will be given to the charity to those whose in need.
Eider's Marketing Team Leader Shin Seon Cheol said "Nowadays, outdoor clothes models are not participating in Pictorial or TV Commercial Films shooting, but also participating in giving ideas directly to the products, making the brand and the image more outgoing when they play that role actively.." and also "With Lee Min Ho as Eider Model in his 20s Collaborating, he had his own sense in fashion, and he will be a good representative for young costumers. The young and sensual outdoor style that Lee Min Ho has will receive a good response from his fans, as well as our costumers.."
Source: TopStarNews
English Translation: Monika
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